Winchester, VA Real Estate Sales
Mike Cooper

Archive for the ‘#winchestervarealestate’ Category

Sell Your House With the Wow Factor

June 11th, 2016 by Mike Cooper

Sell Your House With the Wow Factor

I’ve shown a lot of houses recently, so it gets harder and harder to be wowed by a home. Like so many things, if you are inundated with them, they become mundane. After showing dozens of houses each week, they all seem the same unless there is something that sets them apart, and that something is what I call the Wow Factor. Sell your house with the wow factor

What is the Wow Factor?

For instance, when you list your house, there are certain things that contribute to the Wow Factor, such as:

  • Have your home clean. A house that smells clean is a great place to start. Have a friend give you an honest assessment as to whether your home has a smell that is distinctly yours. If so, scrub the house top to bottom, paint, shampoo carpets and
    Wow factor

    Sell your house with the wow factor

    remove or clean anything that is smelly in itself, like cat litter, dog beds, sports equipment, etc.

  • Bring in the light. Light is one of your best friends when selling a house. The more light, the better. If you have dark drapes, always have them wide open. Be sure all areas are property lit. Have all light bulbs working. I encourage you to use LED lamps over other forms. They give a whiter light, costs less to run, come on instantly and they don’t get hot.
  • Kill the clutter. Rent a storage container to house unnecessary items. Most people have things that can be stored and not missed for a few weeks. Make the home lived in, but not overly so.
  • Make it easy to show. If you are living there while tying to sell, it will be a bit more of a challenge to make the home readily available at a moments notice. But remember, the harder it is to show, the longer you will have to put up with the challenges of keeping it in pristine condition. Expect to be encouraged to leave at the most inconvenient times. It will happen. I regularly ignore homes that have 12 – 24 hour wait times to show. Most clients are on a schedule, and that can be too far outside of their ability to view the property. Make it easy to show.
  • Make sure it is well appointed, but not overly so. What does that mean? Only keep things out and visible that need to be out and visible. A coffee pot on the counter is common, but a food processor, juicer, toaster, dishes in a drain rack and a host of there things might be overkill. Keep counters clean, clear and uncluttered. The same is true of every room in the house. 
  • Keep personal items out of sight. Don’t leave mail on tables. Keep those areas free of personal items that buyers don’t need to see and shouldn’t see.
  • Avoid artificial smells. No potpourri, air fresheners, incense, etc. Let the cleanliness of the home be the smell buyers are greeted with.
  • Always have fresh towels in the bathroom, keep the toilet seat down and make sure soaps on sinks are decorative and not used. A clean fresh smelling bathroom is a big plus. Dirty or wet towels hanging over the shower stall is a turn off. Make your bathrooms look like they are waiting for privileged guests in a high-end hotel, inviting and ready. 
  • Shine the floors. Beautiful hardwoods are a home-buyers dream come true. Shiny clean hardwoods are a step toward a contract. 

Most of my Wow Factor items relate back to cleanliness. Home buyers want to feel they are viewing the prized possession of the seller. Make sure you leave it that way for them every time you walk out the door. When you’re ready to sell, make sure to give your Cornerstone Business Group, Inc., real estate agent a call. We are your local real estate sales pros.

Sell Your House With the Wow Factor

This blog was originally posted in; Sell your house with the wow factor., #winchestervarealestate, #sellyourhomefast.

For Sale by Owner Properties Often Fail. Why?

May 21st, 2016 by Mike Cooper

 For Sale By Owner Properties Often Fail. Why?

As a licensed real estate professional, I’ve seen my share of for sale by owner properties around. Most of theFor sale by owner properties often fail. Why? time, they end up with a Realtor sign in the yard after months of languishing on the market with a “For Sale By Owner” (FSBO) sign. I just passed a former for sale by owner property yesterday. As usual, I chuckled when I saw the Realtor sign in the front yard.

Why do for sale by owner properties fail at a higher rate than a professionally listed property?

  • Homeowners seldom really know the current market. That leads to an overpriced home that savvy buyers would never buy. I showed one this past Monday that was 62% overpriced. I guess the seller assumes there is always a buyer with more money than brains out there. What you want, and what a home will sell for may be light years apart.
  • Showing a for sale by owner can be challenging. When an agent sets up a dozen showings in one day, scheduling becomes an art. Access is the key to making that day successful. If a for sale by owner can’t allow the house to be shown except on a limited schedule the odds are radically against him. That’s true of listed properties too. Access is really important.
  • Homeowners may not know how to negotiate an offer. There is usually some give and take in a real estate offer. If a for sale by owner is locked on a price and won’t budge, or won’t let a home inspection or repair request become a part of the deal, or is refusing a termite inspection, or is demanding of a closing date closer than a lender can accommodate, then a buyer can’t buy it.
  • Homeowners may not disclose things, or they may disclose too much.
  • Homeowners may not understand legal contracts. I ended up re-writing a contract for a for sale by owner last year because there were so many legal liabilities in in it that could eventually come back to bite the seller. The seller had no idea, and the buyer, who wasn’t represented either had no idea of the legal ramifications of a binding contract full of potholes.

This list could go on and on, but the reality is that a FSBO is almost always better off selling through a competent Realtor. It will reduce stress and it will help the seller get across the finish line with a better deal.

When you’re ready to sell your home, don’t waist weeks or months trying to sell yourself, give your Cornerstone Business Group, Inc., and Mike Cooper a call. We are you local real estate sales pros.